In the Documentary Impact, the initiation of a community-benefiting project is described and reflected on to inspire others to take similar initiatives. The documentary highlights the issue of plastic consumption and waste in the United States and explains how a student-led project aims to address this issue.
The idea for the film arose with the initiation of the project Recycle Beyond the Bag (RBB) at the Interact Club at Cypress Bay. The concept of bringing awareness to plastic waste while also inspiring others to initiate projects similar to RBB made the idea compelling. Before the idea arose, several documentaries were viewed in class which prompted choices made later in the production process. The films all had parts of them that stood out, and that served as inspiration for the production of Impact. The film “The American Promise” uses a mix of direct and indirect interviews and natural feeling B-roll to tell the story of two African American kids that attend a majority-white private school in New York. The documentary “Exit through the Gift Shop” uses interviews as a narration to describe the events leading up to the opening of Thierry Guetta’s art gallery. The documentary series “Abstract: The Art of Design” uses a staged B-roll to create an artistic feel to the piece and does a great job of editing interviews together smoothly to create an episode catered to one specific type of art. After viewing the documentaries, and coming up with an idea for the film, the genre conventions had to be decided.
For the most part, Impact followed the genre conventions of a documentary. These conventions were inspired by choices made in the films researched prior. They include Indirect Interviews on either the left or the right third (not the middle), music in the background, using interviews as voiceovers at times, inserting B-roll during interviews, using some staged B-roll, and some not. Following genre conventions helped the piece feel educational and informative as it felt like the film was presenting facts about plastic and RBB, which aligned with the piece’s purpose to inspire others to initiate beneficial projects. Sticking to the genre conventions was also good because it would most likely attract the target audience of the film which is high school, males and females, who are passionate about sustainability and who want to make a difference in their community. Deviating from conventions could’ve made the piece overly artistic and distracting which could cause the target audience to lose sight of the purpose. For example, originally there was supposed to be an upbeat montage in the film which showed the box construction process and had a playful energy to it, but because that choice did not follow genre conventions and it did not match the tone of the rest of the film, it was decided that it was best to exclude it from the film.
Impact includes many interviews, videos of nature, staged B-roll, and music (when fitting) to engage and connect with the audience, in hopes of making an “impact” on them and their communities. Making the film engaging was essential to achieving the purpose of the piece, and the production choices that were made reflect this idea. For example, during the interview with the Environmental Specialist Margarita from Rotary At Weston, the subject takes out a bag full of plastic that she collected in the past few weeks from her house. This demonstration is not only visually engaging but also makes the viewer think about how much plastic they are consuming weekly. Another example of this is at the end of the film where Sofia discusses her passion for the environment and the success of the project while videos of plastic in wildlife and videos of pretty landscapes are shown. This part of the film is supposed to evoke an emotional reaction in the audience, furthering their connection and empathy towards the cause, leading them to get involved and foster change.
Making a documentary about plastic recycling helps highlight social issues related to the environment. Plastic waste doesn’t only harm nature, it also affects people, especially people who live in poorer communities who live near landfills or other polluted areas. Plastic consumption is tied to bigger problems like inequality and injustice. The film focuses on how the initiation of a project like Recycle beyond the bag which might seem like a small action, can lead to big changes. The company in charge of the project, NexTrex, makes outdoor furniture out of the plastic it collects meaning that future generations will witness the lasting effects of this project. This highlights the idea that anyone, no matter their age, can make a difference in their community. By showing how something so simple as recycling can be a part of a big movement for a cleaner and healthier future, this documentary can inspire viewers to take action and think about their role in building a more sustainable world.