Music Marketing Blog Post #1

In this project, my group was given the genre of pop and 4 songs that we could choose to make a music video and a marketing campaign. We chose the song Electric Feel by MGMT because of the creative freedom that we would have with the song. We were then instructed to make 4 case studies about 2 record labels associated with our genre. We chose Columbia Records and Atlantic Records because of their popularity and the wide variety of pop artists to choose from. My group decided to choose pop artists we thought really embodied different sides of the genre like Harry Styles, Charlie Puth, Ed Sheeran, and Rosalia (the four we chose). Since my group consisted of 4 people, we decided to split up the work so everyone could do a case study and also do research on the record label's history and other artists signed. I did Ed Sheeran's case study which I found very interesting because I wasn't aware of his humble beginnings.

 Once we finished doing research about our genre, we began to brainstorm ideas for our music video and marketing campaign. Here is a picture of a brainstorm our group had in class about our music video:

As you can see we had several different ideas but one thing we all agreed on very quickly was that we wanted to do a promotional and storytelling music video. My group member and I have a recreational band in real life so we had instruments and a place to play, which is why we wanted to incorporate it into the video. From there, we began to think of a possible storyline. We knew it had to be simple and straight forward but we didn't want it to be cliche and boring. We ended up choosing the classic boy meets girl and they fall in love story, but with a twist. She was going to have electricity edited on her so that she passes it on to the boy and that is the "electric feel" the song refers to. We also wanted to use dark colors, like blue, black, and grey throughout the video to set the tone of electric, and cool.

One problem we faced was that one of our group members was going to be out of town when we wanted to film the promotional part of the video (which he was going to be the lead singer for), but we found one of our other friends to cover. We also weren't sure what editing software to use for the electricity part of the video, so we asked our teacher and we were given the option of using Canva, Capcut, or Adobe Animations. We decided to stick with  CapCut or Canva for the effects part of the video because of their diverse templates and designs. My group has already filmed the promotional part of the video at this time, but we still have to film the story part of the video and finish the marketing campaign presentation which we have already begun.